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Coca-Cola Calls the Positioning Hotline

Laura Ries answers the call to help companies with positioning
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*Disclaimer: Coca-Cola did not call the hotline red phone. The phone is not even plugged in. But my advice is real. They would be wise to listen.

Trump isn’t the only one that would like to see Coke with Cane Sugar! Consumers are wising up to the dangers of high-fructose corn syrup. Companies thought we would never care or notice but thoes days are over.

Coca-Cola’s answer is a new line-extension? That only serves to reinforce they refuse to convert the Real Thing back to the way it was meant to be.

More widely selling and promoting Mexican Coke is an interesting alternative. It is authentic and has always had cane sugar.

An exotic variation on the Real Thing.

Mexico is hot. Modelo is the number one beer. Mexican food is the leading ethinic food. Mexican Coke could take over America! Wouldn’t that be cool.

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